Melissa Aronczyk


School of Communication & Information at Rutgers University

Melissa Aronczyk is Associate Professor in the School of Communication & Information at Rutgers University. She is the author of Branding the Nation: The Global Business of National Identity (2013) and the co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (2010). Recent work has been published in New Media & Society, Enterprise & Society, Public Relations Inquiry, and Critical Studies in Media Communication.

Her current research, funded by the National Science Foundation, examines the impact of professional advocacy on public life. She is the Vice-Chair (2018-2020) of the Popular Communication division of the International Communication Association and an editorial board member of the International Journal of Cultural Studies.